The best methods to qualify leads: BANT VS GPCTBA/C&I

Outbound, the process of reaching out to prospects by either email or phone calls is often done without a qualification framework in place. Read in this post about the benefits of BANT and GPCTBA/C&I.

Written by:

Ruben Gees

Optimizing your Google Ads strategy using SKAGs.

What are Single Keyword Ad Groups and why it is the best methodology to configure your Google Ads account

Written by:

Ruben Gees

Marketing Sprints - Agile / Scrum technieken

How to become ultra efficient as a marketing team using marketing sprints.

Written by:

Ruben Gees

Recruitment 4.0 - The 'Hiring Journey' or when recruitment meets growth marketing.

How growth marketing will help you track down best suited employees.

Written by:

Ruben Gees

How to make attending trade shows and industry events relevant?

Written by:

Ruben Gees