Not so long ago, the main activity of marketeers was to buy and place ads in newspapers, on billboards or linear television. Sales teams were calling for hours or were traveling the world by car or plain to get in touch with their prospects and customers.
Today, this is not necessary anymore. The internet and social media have made it possible to run your marketing & sales processes almost completely digital, both nationally and internationally. Some of the strongest companies today (think Microsoft, Hubspot, Salesforce, Atlassian, Google) rely heavily on these channels to support their growth.
Growth marketing & sales help you facilitate your digital commercial processes and allow you to be as successful online as offline.
Growth Marketing & Sales starts by designing and defining your marketing and sales funnel and aligning both. Without this harmonization it doesn't really make sense to even get started. Growth marketing will generate leads or sales opportunities.
Organizing good follow-up on these opportunities is key to get started. On the other hand it doesn't make a lot of sense to role-out a growth sales organization if you don't generate leads.
This is why both processes have to be aligned and why we offer both services.
The best known framework for growth hacking is called the Pirate Funnel which goes by the AAARRR acronym. AAARRR stands for Awareness, Acquisition, Activation, Retention, Referral and Revenue. Growth Hacking is the process you go through when you're launching experiments in order to improve every step within that funnel.
Growth Hacking is further organised around cutting costs. As a result it typically heavily relies on scraping and automation techniques.
The ultimate goal of Growth Hacking is to build sales machines. For every lead you put it, you know a predictable amount of sales will come out.
Maybe all of this is still a little unclear.
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